If you are selling a service or a product, getting lots of traffic is next to worthless if the traffic isn't going to convert. Throwing up a game that has nothing to do with what your site is about and hoping to cash in on a quick surge in traffic is just going to make your stats look pretty. There is no quick and easy way to go about building a business. Concentrate on good content, your product and market your site with methods that will bring traffic that will actually convert.
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